Essay: Implementation of Ecommerce Through Computers

Sources:

E-Commerce : Business. Technology. Society., Case Book Update (2nd Edition) by Ken Laudon, Carol Guercio Traver
Beginning ASP.NET 1.1 E-Commerce: From Novice to Professional by Cristian Darie, Karli Watson
The Complete E-Commerce Book: Design, Build, and Maintain a Successful Web-Based Business by Janice Reynolds

Running an electronic business (e-business) today involves the implementation of electronic commerce (e-commerce) through computers. This is not done online, but also offline, particularly in sectors of finance management and record. The main stages are testing, installation, documentation, training, and support.

Testing is the first step, and for this you have to know where the electronic commerce is required. E-commerce helps in the trade and financial storage aspect of business, but first it is important to have a successful business. Assuming you already have a business website, there are four stages to developing an effective online business. The first is to get ready to sell. Chances are your current site needs tune-up. It's not ready to attract heavier traffic or support ecommerce. Also, you need to establish a more effective online sales process in order to maximize the current opportunities you have.

The next step is to build traffic. It is not enough just having a site that's ready to sell. You need to have plenty of visitors coming to your online business. This is the critical period for a business online. There have to be enough so that you have the desired amount of sales, and at times this is done at point of sale.

Installation is the next basic step. Installation involves not just software and hardware, but also content. Our main topic, implementation of e-commerce through computers is important in the next step. Build products and e-commerce. Your highest return on investment comes from digital products that you produce and distribute while you can sell offline services and products or you can sell other people's products. Whether you're awake or asleep, in town or on vacation, these products literally make money for you.

For your e-commerce to grow through computers, the final stage is to expand. It's time to expand when you're satisfied that you have the products you need, that your traffic meets your expectations, and your site is working like you want. Time and again the model you have implemented can be replicated and enhanced.

Documenting is the next basic step. This involves documenting finance and business. By analyzing your potential in terms of three progressive stages of growth is one way to look at your Internet presence.? That you can start off with the easiest and simplest phase, then grow into the more complicated and costly implementations is the nice thing.?

here has to be a business card on the Internet. Any company should at least make themselves visible on the Internet at the most basic level.? That essentially is an on-line business card they should set up (or have set up for them) a simple Web site.

You can show logos, slogans, phone and fax numbers, and a general email address at the very minimum.? There should also be the name, phone number and email address of a sales contact.? You never know.? Someone might visit your site and decide they want to buy something.? Don't make it hard for them to get in contact with you via telephone. For keeping your virtual customers you must literally think of this stage as an easy way of distributing your business card. Now your simple page is the foundation for any future Internet marketing, such as electronic commerce.

Many business owners haven't gotten around to setting up our site. They've asked a friend or relative to help in their spare time, or they think it will be too time consuming or expensive in some cases.? Maybe they believe that they first have to put a complete marketing plan in place.? Then again, they might just be stalling.? That they can get set up very quickly, with little effort, and they can use their new site as a platform for future efforts is the reality.?

It can be more colorful, powerful, interactive, flexible, and current and adding a little more to your site costs you much less than a Yellow-Pages ad. By getting yourself set up in Internet search engines, your company can pop up when clients are looking for your type of products or services.? And when they click on your listing, they'll be taken right to your web page, designed by you and updated frequently by you.? You put the kind of thing on your page that you'd put in the Yellow Pages at the minimum. Some of the information that can be added is phone numbers and addresses, testimonials, credit cards accepted, types of services and products offered, trade affiliations, slogans, and hours of operation and your logo. Online yellow pages advertisements help electronic businesses and the implementation of electronic commerce through computers grow.

Training is the next basic step. The company staff has to be trained. Electronic commerce is the final leap in the typical Web site evolution.? There are lots of definitions of what this means. E-commerce means that your customers can accomplish much of the routine elements of their business relationship with you over the Web.

They can even pay via the Web, research products, query stocking statuses, make purchases, arrange delivery options, follow up on orders, resolve minor delivery problems, and arrange returns.? The Internet can also serve as the foundation for serious electronic data interchange (EDI) in a business-to-business environment.

A big stage is this last major step in your Web site development. The costs really start to pile on.? You must find e-commerce software or a vendor to host your e-commerce activities in addition to more complicated design issues. You'll have to reorganize your business to deal with the special challenges of marketing, customer service and fulfillment, more importantly.

Finally, the last basic step is support. There?s no point in expanding business via e-commerce and computers and then leaving it un-attended. There?s no point in waiting for the right time, it's now.? This is an opportunity to gain a competitive advantage if your competition isn't doing anything.? Or, if they are ahead of you, you'd better catch up fast. A good plan executed today is better than a perfect plan executed tomorrow.? You can get a solid, basic presence on the Web in a few days and it will be the foundation for your future Internet marketing. Maybe that dream customer will find you next week on the Web. Who knows?

Before you take this plunge look very carefully. E-commerce can open your business up to a vast new market, not only of Web users, but also of potential customers all over the world, but there are lots of risks. Eventually, how much the business profits is not only depending on the availability of implementation of e-commerce through computers, but also marketing and other facets.

Source: http://essaythe.blogspot.com/2011/03/implementation-of-ecommerce-through.html

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