Heidelberg Project Enters Phase 3 ? International Business

Boise State University?s College of Business and Economics and The Business School of Applied Science University of Heidelberg, Germany (SRH Heidelberg), in collaboration with the International Business Programs, Idaho Small Business Development Center and TECenter, have developed a program that offers Idaho companies a unique opportunity to investigate market opportunities in Germany and Europe. ?Student teams, with oversight from professors at both universities,?conduct field research for Idaho companies on potential markets and other specific queries from the firms.

Four Idaho companies have been selected to participate in the 7th annual Heidelberg Project.? These firms will receive a marketing study, analysis and plan related to the potential for their products or services in Europe or Germany.

Phase 1 began in January with Dr. Meredith Taylor Black?s IB320 ?Managing in a Global Economy? course.? BSU consultants provided each firm with a report on initial research findings, as well as, directives for the Heidelberg consultants.

Phase 2??on the ground? research was?conducted by SRH Heidelberg MBA consultants and was supervised by SRH Heidelberg coordinators Susanna Propp, Joachim Glaeser, and Bettina Pauley.??BSU Marketing Professor, Jason MacDonald, traveled to Germany to meet these coordinators and students, learn more about study abroad opportunities, and to participate in the final video conference?in which?the consultants?provided a?written report over their findings and recommendations for discussion.

During Phase 3, the research findings from the Heidelberg MBA consultants?have been?given to consultants in the BSU IB443 ?Import/Export? course for review as a capstone project, and will be supervised by Damien Bard, Administrator to the International Business Division of the Idaho Department of Commerce.? The?IB443 consultants will then conduct an export ready assessment and make final recommendations to the participating?firms on their European/German market entry strategies.

This entry was posted on April 3, 2012 at 2:23 pm. Both comments and trackbacks are currently closed.

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