Tuesday, July 31, 2012

Three Surprising, Researched Stats on Online Games | Gravitas ...

It seems like ever since Zynga started what some described as a ?world domination plan,? by going head to head with social platform giant Facebook, the focus of entrepreneurs and gamers the world over has returned to online gaming. Sure, online game portals have been around for at least a decade, but it is only now that people, whether involved in the industry or mere partakers, are becoming aware of the tremendous potential of online games. In case you don?t really know where things stand, with respect to facts and figures on the online gaming world, read on below, and put yourself up to speed. Within a few years? time, experts predict, we will all be battling for a slice of the digital pie of fun that is online gaming.

  1. A Whopping Percentile

In the digital age, when everyone and their grandmother has access to some form of an Internet connection, those who claim that games are a children?s pastime would be best advised to check their data?and even give gaming a chance. According to a 2011 poll conducted by research company Ipsos, a whopping 40% of adults have played an online game at least once in their life.

  1. Duration?

If you?ve ever had to share office space with someone who?s a huge social game fanatic (to use a milder term than the perhaps more appropriate ?addict?), you already know that they?re able to spend huge amounts of time playing? and playing, and then playing some more. However, they are actually less addicted, say researchers, than those who play Massive Multiplayer Online games, or MMO players. MMO-ers spend 22 hours a week playing, while players on social networks only play for 16 hours a week. Then again, if you get your gaming kicks off www.myga.com/, you fall into neither one of those categories?you?re what is popularly referred to as a casual gamer. The same poll reveals that casual gamers only play for an averaged 16 hours a week.

  1. ? versus Frequency

Yet it?s not all about how long you play for, but also how often you need your game fix. That?s the area where social gamers take the cake, with no competition. While only an estimated 40% of MMO gamers tend to play on a daily basis, the very nature and gameplay mechanics of social gaming has got 56% of their fans going online to play every day. Statistics also show that, while U.S. tractor producer John Deere only sells 1,000 units per year, there are 500,000 such items traded on Farmville? on a daily basis! Casual gamers, as their name suggests, manage to keep the habit at its most casual of the three categories, since only 34% play each day.

Source: http://gravitasgaming.net/three-surprising-researched-stats-on-online-games/

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