Saturday, September 29, 2012

Why Is Breitling And Other Swiss Brands Highly Sought After?

People new to the watch buying industry will often see high price tags on Swiss watches. They will also quickly notice that Swiss-made watches are easily the most popular, the most highly acclaimed, and the most sought after. But why? What separates a Swiss watch from everything else? What makes a devout horologist scoff at a watch that was not made in Switzerland?

To learn the answer, one only needs to look to the history of timekeeping to understand why. The Swiss certainly were not the first to keep track of time--that has been done since the beginning of civilization. Although wristwatches did not pop up until fairly recently, the Swiss were still involved in other timekeeping devices, as early as the 16th century. And it was then that the country began to develop a reputation thanks to accurate time standards and their involvement in automatic, self-winding watches. Swiss watchmakers even created the Watchmakers' Guild of Geneva in 1601, the first to be established anywhere.

Call it luck of the draw or just chance, but several inventors were Swiss and propelled watch technology forward. For example, pendant-winding watches were invented by Adrien Philippe, one of the founders of Patek Philippe. Soon after we saw the birth of the perpetual calendar and the chronograph--all in Switzerland. It only made sense that once the wristwatch became a popular timepiece it would be produced in Switzerland. People from around the world had watchful eyes for the country and soon become reliant on them for superior quality. Watch aficionados' expectations never ceased because the country continually produces luxury watches that stand far above the competition.

Today, companies like Breitling, Tag Heuer, and Omega are seen as exemplars of fine watchmaking. Breitling made a name for itself in aviation watches, while Tag Heuer and Omega specialize in sports watches, as well as elegant luxury timepieces. All are created with expert craftsmanship, and like all Swiss watches, each must be manufactured entirely in Switzerland--which partly explains the high price tag.

Tag Heuer and Breitling watches are not the only popular Swiss brands, and they will not be the last. Companies such as these have been around for over a century, having already made established names for themselves. The question customers have to ask themselves is, "Is it worth it to purchase a Swiss-made watch?" The short answer is yes. It is rare to find precision, accuracy, and beauty such as this among other brands. No watch collection will ever truly be complete without a watch with a Swiss-made stamp on the back.

The Watchery provides customers with luxury brand names watches at discounted prices. With a collection that includes Tag Heuer, Cartier, Breitling, and more, shoppers can choose from a varied selection of highly sought after designer watches. To learn more about upcoming sales and trends, visit our blog.

Source: http://articles.submityourarticle.com/why-is-breitling-and-other-swiss-brands-highly-sought-after--295814

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